Go To Market Manager

Go To Market Manager

Go To Market Manager

Location: South Africa

Date Posted: Sept. 14, 2021

Type: Full Time

Contract Type: Permanent


Provide leadership and management of all regional marketing, CXX and Channel activities through the development of a Go-To-Market Plan aligned to the overall Business Strategy with a tailored approach by Consumer Segment and County.  Manage a team that is responsible for the delivery of the Go-To-Market Plan across various retail channels, consumer segments and counties. .   Development of an annual Regional Go-To-Market Plan through the incorporation of the integrated Marketing, CXX and Channel strategies from HO.  Drive the delivery of the Regional Go-To-Market Plan to deliver sales and revenue growth, customer acquisition and retentions in our multi-channel environment whilst leveraging Vodacom’s brand and extensive distribution. Strengthen brand and increase market share to grow the customer base. Partner with County Managers and Sales Teams to monitor channel performance via regular sales analysis and tracking of sales activities within counties as well as quarterly reviews with key partners. Conduct post campaign and promotion evaluation through ROI and PIR (post implementation review) reporting, & management of budget Build and maintain strong, strategic relationships with key stakeholders internally (HO Marketing, Channel & CXX teams) and externally (government, media and service providers) to effectively implement regional activities. Foster Goodwill and drive thought leadership through various CSI and PR initiatives to further drive brand connection and engagement in the region. Monitor competitor activity in the region and ensure gap closure through development of competitor activity plans. Trial and implementation of unique go-to-market projects. Operationalize segment and trade marketing and implementation across counties. Manage and report on regional publicity budget in conjunction with County ManagerMust have technical / professional qualifications: Matric  3 year Degree or National Diploma in Business or Marketing  Minimum 8 years’ experience of which 2 years should be at Management level Telecommunications Industry experience advantageous FMCG Marketing / Consumer Marketing experience ORMatric  Minimum 10 years’ experience of which 2 years should be at Management level Telecommunications Industry experience advantageous FMCG Marketing / Consumer Marketing experience  Closing date for applications: 15 September 2021The base location for this role is Midrand, Vodacom Campus The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Vodacom is committed to an organizational culture that recognizes, appreciates and values diversity & inclusion.   

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