Introduction

A top financial institution with more than 250 branches nationwide, based in Rosebank Johannesburg, requires the services of a Marketing Manager to develop and execute the marketing strategy that fully meets the organisation's objectives through the effective management of manpower, resources, suppliers and budgets.

The successful candidate will have worked in the retail or the financial industry.

Duties & Responsibilities

Digital Marketing:
• ensure the effective implementation of digital marketing strategy making sure that relevant and effective content is displayed on all online platforms to drive SEO and loan applications
• ensure relevant content is developed for all social media platforms with the objective of optimising engagement
• constantly source and present for approval new and innovative technologies that could support and achieve business objectives

Advertising
• develop and present for approval an advertising strategy that includes all media types

Branch Marketing
• ensure that branches have adequate marketing tools and resources that support their sales initiatives

Customer Relationship Management
• develop and implement an effective CRM strategy that provides solutions and enhances existing customer engagements, improves sales and collections
• analyse data to understand client needs and behaviours
• manage and actions ad hoc client communications

Corporate Social Investment
• develop for approval and thereafter implement the CSI strategy

Public Relations and Reputation Management
• develop the PR strategy for approval and ensure effective implementation
• monitor and take appropriate actions for all media mentions
• immediately communicate any negative publicity

Internal Marketing
• develop platforms and content that inform and educate staff on any marketing aspect

Customer Care Call Centre Management
• management of the Call Centre Team
• responsible for all actions and processes to deliver effective and prompt action on the "Hello Peter" platform
• ensure timeous resolutions of all customer complaints within SLA requirements
• accurate and timely reporting of data to identify trends and issues.

Desired Experience & Qualification
• B Com or Marketing Degree/Certificate or Diploma
• Expert grasp of the English language
• Expert knowledge of all digital channels
• Ability to manage large budgets
• Minimum of 5 years experience in the Retail or Financial Services Industry
• At least 8 years experience at Management level
• Computer literacy is essential at an advanced level
• Valid driver's license and own vehicle

Package & Remuneration

Remuneration and benefits commensurate with experience.

Interested?

Interested candidates must send their CVs to myrle@netactive.co.za

All CVs must :
• be up-to-date
• include head & shoulder photo
• include copy of last payslip
• include certified copies of degree/certificate/diploma

Candidates who have not had a response to their application, after 10 days have elapsed, may assume that their application was unsuccessful.